I encourage you to visit mybeefcheckoff.com to learn more. And while you are there, click on the "Checkoff Meeting Blog" button to get a glimpse of the far-reaching and various activities of this past week during the Convention.
Here's a taste from early in the week when "Yours Truly" was interviewed:
Posted by Diane Henderson, CBB Communications Manager – February 2nd, 2011
It might be a tough task for some producers who like to stick to their business and their families, and stay out of the ‘politics’ of running their farm or ranch, but it’s a necessity that all producers start to speak out for themselves to defend the future of their operations and their industry. That’s one of the reasons that Brenda Black is here at the Cattle Industry Convention this week.
Brenda is a cow-calf producer from Missouri, as well as being a mother, a writer — and one of the incoming members of the Cattlemen’s Beef Board. And she’s proud of each of those roles and wants to share that pride by telling the beef story to consumers, for the benefit of the entire industry. That’s at the core of her goals as a Beef Board member: to serve her industry and help her fellow producers do the same.
CBB Media Manager Melissa Slagle had a nice conversation with Brenda about her new job as a Beef Board member. Take a listen here: Brenda Black.